Many artists and photographers want to know how to make the jump from hobbyist to professional.
And while for some that looks like moving into commercial art, others simply want to know how to sell their fine art.
There are a number of ways to sell your art; most of what I talk about here on my blog is selling the license for your art.
However, you can also create an income stream by selling fine art prints and products.
Many tools exist out there to help artists sell: Society6, Fine Art America, and Etsy are a few of the big ones.
Using these tools, an artist can set up shop, fill their store with products, and set their prices.
But what happens next?
This is where a lot of artists begin to give up.
Unfortunately, this is not a "build it and they will come" kind of scenario.
In fact, setting up shop is where the work begins.
From here an artist needs to know how to build a buyer, or collector, base.
So I decided to talk to fine artist Alissa Rosenberg to discuss her path to selling fine art in order to help other artists who are on the same path.
Alissa is a fine art photographer based on Long Island who specializes in Landscapes & Seascapes and has also begun exploring digital manipulation.
Although photography is something she only began exploring within the last decade, she has already built an impressive resume, with accolades and awards and is sponsored by Sirui USA as one of their Sirui Professionals.
In her shop she sells everything from prints to products featuring her work, and she has learned some valuable lessons about selling her fine art along the way.
Alissa was kind enough to sit down with me for an hour and share both her journey and the lessons that other artists can take note of in their own careers.
In this chat you will learn:
What you need to think about when pricing your work
Why you need to have an artist's website
How to choose the right galleries to submit your work to
How to use art shows as networking opportunities
How to use social media to help make sales
Watch our talk here:
If you're interested in joining us for this live broadcast series, come on over to my Facebook Group "Beneath the Surface"
We go live most Thursdays at Noon EST!